The Biggest Problem with MBA Personal Statements?

In a phrase: they’re too damn boring! I’ve helped clients write over 100 MBA personal statements in the last few years, and one recurring theme stands out: business school applicants almost always want to restate their resume, point for point, on a personal statement. I mean, how boring is that? First rule of writing: put yourself in your reader’s shoes. Do you think an MBA Admissions Adviser wants to read a rephrasing of your resume, […]

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